NFL Times Square
NFL Times Square
New York, NY
Located in the crossroads of the world, the NFL Experience at Times Square will be a first-of-its-kind attraction in the heart of New York City. It will be a must-see attraction for football fans and novice spectators in North America and around the world.
The NFL, NFLPA, and Cirque du Soleil, the world’s leading creator of spectacular live productions, are creating this revolutionary exhibit which will capture fans’ incredible passion for football through an engaging blend of high-tech displays, as well as immersive and interactive elements. Fans will have the opportunity to test their skills to see how they measure up to professional football players, learn game strategy, in addition to experiencing the adrenaline-pumping action of the NFL.
Martinez + Johnson is the Architect for the NFL Experience, a four-story innovative exhibit spanning 40,000 square feet, located on the corner of West 47th Street and 7th Avenue at 20 Times Square and set to open Fall of 2017.
The attraction will include a 188-seat theater. When fans step inside the theater, they will be surrounded by high-definition projections and state-of-the-art sound systems, and will be treated to an awe-inspiring multimedia experience. The 10 to 15-minute show, co-produced with NFL Films, will invite fans to immerse themselves in the NFL and experience what it feels like to be in the game, on the sidelines and behind the scenes.
In addition to the multimedia show and interactive activities, there will also be educational programming on the art of tackling and passing, on-site retail, stadium-style food and beverage offerings and special artifacts on display. Hall of Famers, current and retired players from around the League, will be making appearances and participating in fan experiences.
Martinez + Johnson is working a brilliant team including BuroHappold Engineering, Fisher Dachs Associates, Boyce Nemec Designs, Acoustic Distinctions, Thinkwell Exhibit Design, and Cerami Associates.
