NFL Times Square
NFL Times Square
New York, NY
Located in the crossroads of the world, the NFL Times Square experience will be a first-of-its-kind attraction in the heart of New York City. It will be a must-see attraction for football fans in North America and around the world.
Opportunity
The NFL, NFLPA, and Cirque du Soleil, the world’s leading creator of spectacular live productions, are creating this revolutionary exhibit which will capture fans’ incredible passion for football through an engaging blend of high-tech displays, as well as immersive and interactive elements. Fans will have the opportunity to test their skills to see how they measure up to professional football players, learn game strategy, in addition to experiencing the adrenaline-pumping action of the NFL.
Creation
Martinez+Johnson is the Architect-of-Record for the NFL Times Square experience, a four-story innovative exhibit spanning 40,000 square feet, located on the corner of West 47th Street and 7th Avenue at 20 Times Square, and set to open Fall of 2017.
The attraction will include an approximately 350-seat theater. When fans step inside the theater, they will be surrounded by high-definition screens and state-of-the-art technology, and will be treated to an awe-inspiring multimedia experience. The 20-minute show, co-produced with NFL Films, will invite fans to immerse themselves in the NFL and experience what it feels like to be in the game, on the sidelines and behind the scenes.
In addition to the multimedia show and interactive activities, there will also be educational programming on the art of tackling and passing, on-site retail, stadium-style food and beverage offerings and special artifacts on display. Hall of Famers, current and retired players from around the League will be making appearances and participating in fan experiences.
